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Big Data

Dear App Developer: Ready for the 'Big Daddy' of big data?

Dear App Developer: Ready for the 'Big Daddy' of big data?

New Member... JoeLeung


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They say big data is about velocity, volume and variety.  Unquestionably, mobile data fits this bill to a tee.  Did you know that mobile video traffic accounted for 60 percent of total mobile data traffic in 2016*?  And, it will increase 9-fold between 2016 and 2021, accounting for 78 percent of total mobile data traffic by 2021*!  This is hardly surprising, considering that Instagram alone now has 400M+ daily active users**. We are just getting started. Look no further than my child’s elementary school where the three most popular apps are Instagram, Snapchat and  Apps do come and go but the common denominator here is video – the 'big daddy' of big data! How are businesses capitalizing on this? Well, we can talk to the 1M+ Instagram advertisers**.

From sharing fun memories to capturing critical incident footage, from mobile phones to security cameras, from detecting sentiments in people images to differentiating between staff and intruders in a restricted area,  video data and the analysis of this increasingly rich and abundant resource may just be the key to unlocking game-changing business and/or risk mitigation opportunities.

If you are seriously thinking about how to jump start video analytics in your app,  you may want to join us and your peers in a free hands-on workshop where you can personally try out HPE IDOL’s video analytics APIs.  This workshop will be held in Sunnyvale, California on April 25th.  Space is limited so please sign up here soon.  If this location is inconvenient for you, please sign up and nominate a location for future consideration in the section titled, “What are you hoping to get out of this event,” as you go through the sign-up process.  We will notify you if your nominated location is chosen for a future stop.  

*2017 Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2016–2021 White Paper


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About the Author


Joe has over 13 years of experience in technology marketing and is currently focused on the analytics solution portfolio. Prior to this role, he was responsible for product marketing of the enterprise application data management solution.